Case Study
Kano Street Art Competition: cross-channel campaign drives awareness and generates 93.6% YoY uplift in site registrations
Kano Street Art Competition: cross-channel campaign drives awareness and generates 93.6% YoY uplift in site registrations
Kano is a computer anyone can make.TM Their mission is to give young people – and the young at heart – a simple, fun way to make and play with technology, and take control of the world around them. The Challenge There are more than 20 billion connected devices today, that take up much of our waking hours. Just 40% of schools in the US teach Computer Science and 1% of us can understand devices and modify them. Kano believes in a future where anyone can learn coding. This campaign was all about raising awareness about coding, the Kano World community, their products and mission. As children are the main users of Kano products, the team wanted to get them excited about coding and encourage them to give it a go, and in so doing to raise awareness of Kano’s products and mission with t