River Street Events achieve outstanding results with improved email design, continuous testing and optimization
River Street Events achieve outstanding results with improved email design, continuous testing and optimization
2 PagesRiver Street Events was established in 2013. They manage the highly successful and renowned portfolio of BBC Good Food Shows and BBC Gardeners’ World Live. These shows have a 24 year heritage and are regarded as some of the most successful consumer events in the UK. The Challenge River Street Events operate in a competitive market with many other events and experiences competing for share of pocket. Email is a key channel for driving ticket sales. The marketing team had noticed a decline in email performance over time, and on moving to Upland Adestra, were determined to turn this around. The Solution River Street Events worked with Upland Adestra on three key initiatives: 1. A suite of new mobile responsive templates 2. Streamlining data processes to make campaign processes more eff
