CLIENT An innovative, millennial-focused mobile app company offering members cash rewards when they spend with their favorite brands. In addition to having an affiliate program for their mobile app business, the company is also an affiliate partner to many brands. After establishing their affiliate program in 2018, the company quickly realized that, to maximize its potential in a scalable, efficient, cost-effective way, they needed an experienced program management agency that could offer greater bandwidth, resources and higher-level expertise. PERFORMANCE GOALS The client had very specific performance goals for their AP-managed affiliate program, including: • Working with affiliate partners who would drive quality leads for their app. • Ensuring their gross CPA stayed under $

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