Businesses are re-evaluating their lead generation strategies due to significant shifts in operations. Building meaningful connections with buyers has become crucial for generating and nurturing leads that convert. To explore this, Ascend2 and its Research Partners conducted a survey, "Building Relationships for Lead Conversion," with 263 marketers. The survey insights provide valuable information on how marketers are fostering relationships for optimal lead generation and conversion. The results are shared in a report, offering actionable insights that can be applied to marketing strategies.

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