AP team saved the client$560K in under a year; migrated their affiliate program to a new technology platform & adjusted their affiliate commission
AP team saved the client$560K in under a year; migrated their affiliate program to a new technology platform & adjusted their affiliate commission
3 PagesCASE STUDY HOW STRATEGIC CHANGES SAVED CLIENT $560,000. ® ® SUMMARY AP team saved client (Client X) $560,000 in under a year; migrated their affiliate program to a new technology platform; adjusted their affiliate commission structure; shifted their attribution to an external payout model; brought on higher-quality affiliates who drive incremental sales for their program. PURSUING A NEW PATH Prior to working with Acceleration Partners, Client X hadn’t worked with an affiliate program management agency before. They were interested in changing their external attribution model from Last Click to Last to Cart and were unsure about making that transition. After researching AP, they discovered we had helped other merchants successfully structure their program with the Last to Cart model
