AFFILIATE MARKETING CASE STUDY HOW THE AFFILIATE MODEL INCREASED B2B SERVICE PROVIDER’S LEAD GENERATION & CUSTOMER LTV ® ® SUMMARY In addition to setting up an affiliate program from scratch for a B2B service provider, the Acceleration Partners team also came up with a more strategic and effective approach for their program that has enabled the client to realize a notable increase in the volume and quality of both leads and new business customers. EMBRACING NEW OPPORTUNITIES When you do good work for clients, they appreciate it. Some will even show their appreciation by referring your services to their industry colleagues. This is scenario by which Acceleration Partners came to be introduced to a leading business-to-business (B2B) service provider. The B2B service provider had

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