Énergir successfully targets a niche audience for webinars with Conversation Ads Location: Montréal, Québec No. of Employees: 1,001-5,000 | Industry: Oil & Energy Challenge • Lead generation for energy efficiency programs can be tricky given the range of decision makers on the client side and the overall lack of familiarity with such initiatives. Énergir, Québec’s leading natural gas distributor, needed to communicate the key benefits of its programs and solutions to engineers. “We also need engineers to help us promote our programs,” said Valerie Verpraet, Communication Advisor at Énergir. “Conversation Ads worked better than the standard ads for leads. The fact that they are more personal and delivered directly into the inbox of engineers helps us grab their

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