CISCO and its agency DWA Media developed a Conversation Ads campaign that asked the target audience about their data centre needs: modernisation, automation or security Asking data centre buyers about their priorities helped the world’s leading network systems provider connect them to the right content stream – and generated leads at a rate of over 14.6% CISCO connects to needs-driven nurturing with Conversation Ads The conversation then guided buyers through different options for each stage of the funnel: downloading eBooks, watching expert video talks, registering for webinars, booking demos and speaking to a product specialist CISCO’s data centre solutions cater to a broad range of buyer needs, with separate product lines for modernising, automating and securing a data c

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