Using Event Ads as the starting point for generating and nurturing leads has helped the business intelligence solutions provider generate more than 2,000 registrations and 632 Sales Qualified Leads in just six weeks. The challenge The solution • Streaming virtual events on LinkedIn Live • Event Ads targeted by skills • Nurture registrants with follow-up content, while also retargeting those who engage but don’t register • LinkedIn Lead Gen Forms capture nurtured leads from retargeting campaign • Promoting events with Event Ads trebled registrations at a cost per registration of $19 • Retargeting those who registered generated Sales Qualified Leads (SQL) at a cost per lead below $50 • Events promoted on LinkedIn generated 632 SQLs in just six weeks • Email follow-up campaigns

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