Webinars cut through information overload. Today’s buyers suffer from information overload. With features, benefits, reviews, and so much data to sift through, purchase decisions are often swayed by something less tangible — emotion. It’s surprising, but research shows that B2B customers are significantly more emotionally connected to their vendors than consumers are to B2C brands.1So how can you tip the emotional scales in your favor? Cut through the noise by making a personal connection with your audience. Webinars provide the space businesses need to humanize their business and show audiences they care.

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