LaunchDarkly generates $1.2 million in pipeline with Conversation Ads Location: Oakland, CA | No. of Employees: 201-500 Industry: Computer Software Challenge Solution • LaunchDarkly offers feature management solutions to help software development teams create and release code faster. In fact, they’re the first scalable feature management platform that enables faster innovation, collaboration, and delivery. • Being the first in a space they helped create, awareness has traditionally been a big challenge for the team. “Brand awareness is a big, big part for us,” says Maurice Maxwell, Senior Digital Marketing Manager at LaunchDarkly. “Our audience isn’t necessarily solution aware. We have to educate people and help them understand how our solution will revolutionize

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