Location: San Mateo, California | No. of Employees: 1,001-5,000 | Industry: Information Technology & Services How Freshworks is getting Conversation Ads right and lowering CPL by up to 55% Freshworks provides organisations of all sizes with software- as-a-service (SaaS) customer engagement solutions that make it easy for support, sales and marketing professionals to communicate effectively — with customers, to deliver better service and within teams, to promptly resolve customer issues. When marketing to small and medium-sized companies, communicating this value proposition is a relatively straightforward matter. However, the larger the company, the more complex their needs. Recognising this, Freshworks deploys a different demand generation strategy, one that is anchore

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