CASE STUDY: MVMT Global fashion retailer boosts revenue by 108% and decreases cost per acquisition by scaling campaigns with automated rules CHALLENGE SCALE AUDIENCE REACH WHILE OPTIMIZING CAMPAIGNS FOR PURCHASES While MVMT’s direct-to-consumer distribution model helps them cut out the markup from physical retailers, it presents a challenge to reach new customers at scale. The e-commerce brand needed a technology solution that would optimize digital ad campaigns using purchase data, while being mindful of margins — all without adding more team headcount or time.SOLUTION AUTOMATED ALERTS AND OPTIMIZATION RULES FOR FACEBOOK ADVERTISING The global retailer reached out to AdStage to test drive the Automate product line, in hopes to scale their expansion strategy more effectively. Utilizing a m

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