Winning in China: Top priorities for global apparel and fashion brands

16 Pages

Global apparel and fashion brands can successfully navigate and thrive in the Chinese market by balancing global branding with local consumer preferences and market dynamics. This paper discusses strategies such as tailoring brand positioning, optimizing store networks, adopting omnichannel approaches, and leveraging local data to engage effectively with Chinese consumers.

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Winning in China: Top priorities for global apparel and fashion brands

Winning in China: Top priorities for global apparel and fashion brands

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