OrionCKB saved over 5 hours per week while driving down acquisition costs and generating more website conversions for its client.
OrionCKB saved over 5 hours per week while driving down acquisition costs and generating more website conversions for its client.
3 PagesCASE STUDY: ORIONCKB OrionCKB saved over 5 hours per week while driving down acquisition costs and generating more website conversions for its client. CHALLENGE EFFICIENTLY MONITOR TRENDS AND PERFORM GRANULAR OPTIMIZATIONS Managing over 340 campaigns, 2,106 ad sets, and 32,000 ads, OrionCKB needed a way to efficiently monitor cost per purchase trends and perform granular optimizations across thousands of ads based on e-commerce sales. SOLUTIONADSTAGE OPTIMIZATION RULES AdStage Automate allowed OrionCKB to easily run daily rules that automatically pause all poor performing ads with high CPAs and no sales. In addition, the agency created an optimization rule to increase budgets on ad sets with low CPAs and more than two purchases within the last two days. RESULTS SAVED OVER 5 HOURS PER WEEK
