Hired achieved 3X growth on all advertising channels and decreased cost per lead by 30%, using AdStage to understand the ROI across networks
Hired achieved 3X growth on all advertising channels and decreased cost per lead by 30%, using AdStage to understand the ROI across networks
4 PagesCASE STUDY: HIRED Hired achieved 3X growth on all advertising channels and decreased cost per lead by 30%, using AdStage to understand the ROI across networks and allocate budgets more efficiently. CHALLENGE SETTING UP LINKEDIN ADS CAMPAIGNS AT SCALE As the company was growing, it saw an opportunity to scale its reach through LinkedIn Ads. Hired primarily ran Text Ads to start, but when Sponsored Updates was released, the small team of two tried to mimic their existing ads into the new format. Unfortunately, working in the native interface created a major time suck with consecutive workflow issues. The team had resorted to building the campaigns offline in a spreadsheet as LinkedIn Ads was difficult to work with andwould habitually lock them out as they were setting up a campaign. “Every
