Keypath Education lowered cost per student enrollment by 21% and increased website conversions by 62% with automated day parting rules
Keypath Education lowered cost per student enrollment by 21% and increased website conversions by 62% with automated day parting rules
3 PagesCASE STUDY: KEYPATH EDUCATION Keypath Education lowered cost per student enrollment by 21% and increased website conversions by 62% with automated dayparting rules powered by AdStage. CHALLENGE AUTOMATE DAILY OPTIMIZATION TASKS AT SCALE As more college applications and program discovery move online, KeyPath Education wanted to ensure its online strategy included a variety of networks to scale lead generation efforts for their clients. With over 100 online programs being promoted across Facebook, this top learning company needed a solution that could intelligently automate daily optimization tasks at scale.SOLUTION DAYPARTING AND RULE-BASED AUTOMATION FOR FACEBOOK CAMPAIGNS Keypath Education chose AdStage Automate to better optimize online campaign performance across their clients’ Facebook
