CASE STUDY: B2LINKED Automating LinkedIn Ad Campaigns to Boost Performance CHALLENGE PULLING LinkedIn REPORTS took a lot of time LinkedIn is a professional social network, so typically, most people would only use it during business hours. Advertisers, especially those with smaller budgets, can quickly run out of ad dollars without much yield if they don’t set up the correct ad schedule. While it makes perfect sense to run LinkedIn ads, say, 9-to-5 in your specific time zone, advertisers can’t set up dayparting -- a common PPC scheduling technique -- in the native LinkedIn interface. “The day begins for LinkedIn at midnight GMT ,” AJ says. “GMT is 7 or 8 hoursahead of me. If you have a client with a campaign that only budgets 20 dollars a day, what happens is that these 20 dollars free up a

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