SUCCESS STORY: GROUPAMA Moving closer to clients Groupama sets up omnichannel service From call center to insurance agencies For an insurance company, the ability to respond quickly and effectively to its policyholders is key. At a time when digital technology sets the pace for customer interaction, Groupama has chosen to make its IT infrastructure a customer relationship management tool. With 2,000 sales agencies throughout France, Groupama has a network that allows it to maintain a close presence and relationships with its members. However, although many consumers are willing to take the plunge into digital, the insurance company must also offer effective omnichannel contact points, with telephony remaining the method of choice for the majority of clients. Groupama initiat

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