To build leading omnichannel operations, companies need to focus on seven key areas: consumer-centric supply chain strategies, digitization and process automation, and developing an agile network and ecosystem. E-commerce has increased significantly, but physical stores still play a critical role, especially for order fulfillment and customer education. Companies should optimize inventory, use advanced analytics, and adopt innovative fulfillment options like dark stores and pop-up nodes. Flexibility, collaboration, and adapting to changing consumer needs are vital for success.

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