Welcome to the Technology Bluepr int for Omnichannel Retail Success! This eBook contains everything you need to know to develop a comprehensive and successful omnichannel strategy. Before you jump r ight in though, it is essential to understand the or igins of omnichannel and the shifts that have occurred in the retail landscape. The r ise of omnichannel can be attr ibuted to three major events: the internet boom in the late 1990s and early 2000s, the proliferation of mobile technology and social media platforms in the 2010s, and the impact of the COVID -19 pandemic.

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