Introduction Like any type of marketing, your branded content on social media is tied to business objectives. You need to prove that the creative effort you put into your posts is also furthering strategic goals. he way to do that is through social media metrics — data about how your posts, campaigns and social accounts perform. You can access social media metrics on individual platforms, but it’s far easier to use an AI-enabled tool to track and measure everything in one place. Knowing what metrics to monitor and report will help you fine-tune your social media marketing campaigns and highlight your achievements.

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