A better site experience Your guide to tackling website redesignsThe power of defining and refining your brand presence The importance of strong, emotional connections Communicate your brand online, your way Take stock of your brand Table of Contents I. 6 7 11 13 Five reasons to consider a website redesign You’re planning a rebrand You want to improve the onsite user experience You want to increase site engagement You want to increase site performance You want more control over your website II. 14 16 17 18 19 20 Introduction 3 The designer’s perspective on approaching website redesign A website redesign should solve a problem Ensure all key stakeholders are aligned on the objective Create a project plan that sets the team up for success Words of wisdom for designers approaching thei

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