Improving The User Experience At The Digital Front Door © Copyright 2022 Mercury Healthcare, Inc. All rights reserved. CLIENT Headquartered in Cooperstown, NY, Bassett consists of six hospitals, three dozen community-based primary care centers, and over 400 employed physicians and other advanced practice clinicians. The network is committed to research, rural health, integrated medicine and medical education. CHALLENGE As a multi-hospital health system, Bassett Healthcare Network wanted to update both its brand and digital presence to better reflect its broadened ability to care for patients throughout Central New York. While the existing website contained a lot of useful information, much of it was buried and difficult for online visitors to find. Bassett turned to Mer

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