Mellerware enhances its D2C offering with tailored digital experiences Mellerware is the original brand of Creative Housewares. Founded in 1982, every household in Spain knows and trusts Mellerware as the company that offers quality appliances at smart prices. With the idea of bringing customers closer to an easy and useful shopping experience through a direct-to-consumer (D2C) business model, Mellerware understood personalization was another major area of opportunity for growth. Allowing the brand to further differentiate itself by tailoring elements of the site to various audiences, its eCommerce team partnered with digital agency, Elogia, to implement an agile CRO methodology and launch experiments using Dynamic Yield’s Experience Optimization platform. In less than six months

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