OFFICE.co.uk creates tailored digital customer experiences with personalizationFounded in 1981, UK shoe retailer OFFICE had a mission of closing the gap between athletic and fashion footwear. Now considered a trailblazer for chic sportswear, the company name originated from its former, quirky branding aesthetic: photographing shoes on old office furniture. A standout in the London fashion scene, OFFICE has always prided itself on being at the forefront of customer experience design, consistently seeking out innovative ways to provide its customers with the best possible shopping experience. In an effort to facilitate a stellar customer journey on its eCommerce site, the retailer turned to Dynamic Yield, utilizing the platform’s out-of-the-box templates, urgency notifications, and

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