McDonald’s enhances the customer experience with a new era of digital menu decisioninginfo@dynamicyield.com In recent years, McDonald’s, a leader in the quick service restaurant space, has made significant advancements in technology on its mission to drive a more seamless and memorable customer experience. Under its Accelerating the Arches growth strategy (Accelerating the Arches), the company has invested in digital, enhancing the McDonald’s Global Mobile App with Mobile Order & Pay, indoor and outdoor digital menu boards, and self-order kiosks. A key component that needed further development to create a more seamless customer experience, however, was a layer of personalization. Summary Leading global foodservice retailer optimizes ordering experiences across several global mark

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