Case Study

Catch Co. hooks users with tailored content recommendations

Catch Co. hooks users with tailored content recommendations

Pages 6 Pages

Catch Co. hooks users with tailored content recommendationsAspiring to rescue people from the indoors by connecting them with the outdoors through fishing, Chicago-based Catch Co. is on a mission to create amazing products, content, and shopping experiences for the modern angler. With over 50 million Americans participating in the sport each year, the company has tapped into this market and emerged as an industry leader in the outdoor retail space, providing the equipment, education, and experiences fishing enthusiasts are in search of. Originally a monthly fishing tackle subscription, the company has rapidly evolved and now includes its own eCommerce platform (Karl’s Bait & Tackle), as well as several product brands making lures, rods, and other gear. Catch Co. also produces lo

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