Major American fashion brand enhances product discovery experience with personalization Strategic Services Case StudyIn 1984, the leading American fashion retailer opened a small, 900-square-foot retail store in Los Angeles. Offering fashionable and trendy clothes at a great price point, the brand went on to become a household name. After cementing its position at the forefront of the fast-fashion world, the retailer began working with Dynamic Yield to focus more intently on extending its success beyond brick-and-mortar and optimizing the digital customer experience. When COVID-19 hit, the company, like many other retailers, saw an increase in activity and value from its eCommerce channel. In order to keep pace and scale its efforts to meet a whole new wave of consumers, its te

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