How Danone manages consumer goods shortages with a digital direct-to-consumer (D2C) strategy powered by MACH®

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Danone, a global food and beverage leader, shifted to a direct-to-consumer (D2C) strategy using a MACH-based stack by commercetools on Google Cloud to address consumer goods shortages and adapt to digital age demands. This move allowed for quick, tailored online consumer experiences across multiple markets, handling crises like the baby formula shortage and COVID-19 impacts efficiently. The strategy enables scalable, crash-resistant web capacity and data-driven direct sales, marking a successful pivot in Danone's approach to market demands and consumer engagement.

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Case Study

How Danone manages consumer goods shortages with a digital direct-to-consumer (D2C) strategy powered by MACH®

How Danone manages consumer goods shortages with a digital direct-to-consumer (D2C) strategy powered by MACH®

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