The shift from B2B to D2C (Direct-to-Consumer) online sales is transforming businesses by allowing manufacturers to directly connect with customers. This model is becoming essential, with 81% of consumers planning to shop from D2C companies. Brands like Kellogg's and Coca-Cola are successfully leveraging D2C for predictable revenue, better customer relationships, and global brand-building. D2C also helps B2B companies diversify revenue streams amid shrinking traditional channels. Successful adoption requires strong marketing, customer-friendly websites, and leveraging data to understand consumer needs.

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