VERITONE UPLIFT STUDY Supported by Attribution Insights and Strategies to Deliver Effective Broadcast Advertising Campaigns First Edition, 2020 WELCOME Welcome to our first annual Veritone Uplift Study. What is Uplift? It’s our way of describing the effectiveness of broadcast ad campaigns and the lift you see on your website as a result of those campaigns. Now, this isn’t simply a study to justify why more budget should be allocated to broadcast TV or radio. Instead, our intention is to focus on the craft of the trade. Specifically, we’re focusing on what’s working, what’s not and what you can do to refine your approach and boost campaign uplift — whether you’re an advertiser or working for a broadcast station. The Uplift study found many notable insights. Perhaps the most

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