Customer Story Meet Mediacom MediaCom is one of the world? s leading media agencies, helping global brands plan and measure their advertising strategies across all channels. The agency relies on Meltwater to help plan campaigns for clients, as well as tracking how those campaigns perform once they are executed. The Content Strategy team uses Meltwater to get a better picture of the audiences they need to reach, which means that when they present plans to clients they are able to back up their ideas with hard data. Also, the Social Media team is able to use the tool to identify influencers for their blogger outreach campaigns. With a constantly updated database of over 550 billion social media posts, Meltwater provides MediaCom with the ability to analyze online conversati

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