Marketo uses Intent data to find the right accounts for the right moment of engagement © 2018 Bombora www.bombora.com/data @bomboradata Challenge Marketo’s marketing team was challenged to drive more revenue and qualified leads with less money and resources. At the root of this problem was being able to identify the right accounts, at the right moment to engage. While marketing had valuable insights on the research activity of visitors to its own website, they realized that this was only a very small part of their prospect’s buying journey. Background Built by marketers, for marketers, Marketo is a leader in marketing automation technology. Marketo’s demand generation team partnered with Bombora to integrate Company Surge ® Intent data inside its own marketing automation plat

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