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Debunking the 3 most common myths about Bombora’s Intent data in 2023
Bombora debunks myths about its Intent data, clarifying that topic adjustments are simple, taking seconds via its interface, with comprehensive support available. Contrary to concerns about reliance on third-party cookies, Bombora's data is enriched by a Data Co-op of 5,000+ top B2B publishers, providing robust, privacy-compliant signals. Its NLP algorithms help vendors target precise marketing messages, based on detailed behavior and intent analysis, rather than casual browsing. The data is refined, focusing on abnormal search behaviors within its B2B sites, offering high precision and predictive insights, debunking the myth of noisy data.