© 2022 Bombora www.bombora.com @bomboradata Inbox Insight are demand generation specialists, leveraging content amplification strategies to ensure customers’ thought leadership reaches the right audience at the right time. They also manage a global community of 4.1M+ senior professionals across IT , Marketing, HR, and Business Management. Challenge The customer, an AI-powered search, discovery, and recommendation engine solution provider was looking to generate MQLs and raise brand awareness across multiple persona groups within their target account list of over 15,000 organizations. To make effective use of their time and budget, the customer tapped Inbox Insight to help them narrow down their account list and effectively distribute the content they had created to the accounts

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