Activation – Manufacturer Activates in Market with Video to Drive Engagement, Impact, and Savings Challenge A manufacturing company needed to bring its quarterly display execution strategy to life. They wanted a video to create a more compelling and engaging story for their customer teams. Historically, this was created in a 50 page PowerPoint deck which meant a lot of the messaging was lost in translation. Test Through ShopperMX, the manufacturer was able to create a 5 minute video using ShopperMX Retail Simulation and the DIY Video and Screenshot capabilities. Results The manufacturer was able to show the video to their entire customer- facing team and clearly communicate a message with key takeaways and action items. They successfully communicated merchandising visuals, placement visual

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