Evaluation – Manufacturer Virtually Tests and Validates Assortment Changes Challenge The manufacturer used a multi-cell virtual test to validate assortment and cube change models and increase condence for execution. Their overall objectives were: Test Delineate impacts of cube and price changes to improve planning at the account team level. Assess base price change impact. Test and validate assortment optimization. Provide data-driven insights for sell-in support for account teams to improve execution. Results The assortment change lifted sales for the manufacturer. The additional size assortment beneted the category as a whole versus the additional avor assortment. Cube changes improved shopability of the aisle.

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