A Harvard Business Review Analytic Services report highlights that employee engagement is a top priority for senior executives as it boosts innovation, productivity, and overall business performance. Yet, 75% of companies struggle with engagement, with fewer than 50% measuring its impact on financial outcomes. Best-practice companies, called “high prioritizers,” effectively link engagement to business goals through well-crafted surveys, clear communication of goals, and recognition programs. Key engagement drivers include recognition, strategic alignment, and leadership communication. Successful companies use tools like Net Promoter Score (NPS) and the service-profit chain to link engagement to performance.

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