Evaluation – Virtual A/B Test Yields Dramatic Category Improvement Challenge A manufacturer wanted to optimize category sales by testing the opportunity around cereal and key arrangement changes. Test The manufacturer conducted a 3-cell test (Control and 2 Tests) to optimize category and manufacturer sales. Results Both test cells outperformed the Control at the category level and for the manufacturer. There was an opportunity for: +9% cereal dollar sales growth 2X+ cereal growth versus Control and, Increased positive shopper attitudes The manufacturer planned to propose one of the two planograms to their key retail partner as part of the reset process.

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