The Challenge A retail and manufacturer were working together to learn how a new holiday-themed display could inspire additional purchases both in and out of the aisle. To understand the best approach to take, the retailer asked the manufacturer for detailed insights and heat maps of how shoppers move through and shop this aisle. They were interested to learn how the displays could inspire additional purchases both in and out of the aisle. Would the installation of a holiday-themed xture outside the aisle impact shoppers’ paths and encourage them to walk down the aisle? The Method Using InContext’s premium evaluation tools and services to mine insights from real shoppers, they were able to create heat maps E v alua tionshowing the ow of tra c and time spent in front of each category in

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