The world’s leading retailers are faced with the evolving demand of today’s omnichannel shopper; requiring in-store shopping experiences to be relevant, meaningful, and drive conversion. To eectively capitalize on the opportunity, this means that the merchandising process needs to evolve from being supply driven, to demand driven. Today’s merchandising decisions are informed by supply and historical data which don’t accurately forecast future performance of scenarios that have not existed in the past. These scenarios can include packaging changes, arrangement changes, innovation and more. The Challenge Through all our research, we recognize that over 70% of category resets do not drive incrementality at shelf; leading to millions of dollars in unproductive labor and inventory costs.

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