L’Oréal, a global beauty leader, sought to modernize its digital infrastructure and enhance customer experience (CX) by integrating data science and technology. To achieve this, the company adopted Tealium CDP, unifying customer data across channels into a single source of truth. This enabled real-time insights, hyper-personalization, and improved marketing efficiency. As a result, L’Oréal achieved a 22.22% conversion rate, a 26.25% increase in click-through rates, and activated 100,000+ customers monthly. Tealium CDP also strengthened data integrity, security, and compliance, positioning L’Oréal for sustained leadership in the evolving digital and Web 3.0 landscape.

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