L’Oréal SAPMENA overcame data fragmentation across 15 diverse markets with Tealium’s Customer Data Platform, transforming chaos into clarity. According to Carla Piccione, CRM Major Programs Manager, Tealium enabled real-time customer data activation, reducing processes from weeks to hours. Marketers gained the agility to build locally, test quickly, and scale successful campaigns across markets. Facing challenges like disconnected data sources, lack of a unified customer view, and varying regulatory environments, Tealium empowered L’Oréal to deliver personalized beauty experiences with trust and efficiency across the region.

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