Beauty by the Numbers: Large Retailer Helps Customers Personalize their Beauty Routines “ Informatica MDM – Customer 360 helps us leverage our customer data to create a differentiated and very personalized experience for each customer.” Director of Customer Relationship Management Large Beauty Retailer Goals Solution Results Provide unique, personalized beauty experiences to each customer across all channels and touchpoints Simplify customer data management with Informatica MDM – Customer 360 for a complete view of all customers across channels Enables more unique, differentiated, and engaging beauty experiences, which build customer loyalty and drive market share Determine each customer’s beauty goals and preferences through machine learning models fueled by trusted and a

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