Digital transformation strategies are at the forefront of everyone’s mind right now. Write one, implement one, accelerate one, or finish one. So in my mind the time has never been more ripe for the words of wisdom contained in this guide from fellow industry peers at Barceló Hotel Group and Abbott. Johanna and Cristian clearly lay out here the key things to focus on and ask yourself regardless of where you’re up to in the process. Key for me, as obvious as it may seem, is what are you hoping to achieve?Too often, as pointed out in this guide, businesses get swept away with what new tech could do for them without addressing the fundamental question of what you need the tech to do for you.

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