The auto maker implemented Tealium’s CDP with UTM parameter tracking to link CRM email data with on-site behavior, enabling better identification of known users. By deploying Conversions API alongside Meta Pixel, they enhanced conversion attribution through capturing both client- and server-side events. Using TiQ tags, unknown customer data was shared with paid media channels to build lookalike audiences, increasing targeting scale and efficiency. These efforts led to improved known user identification, better conversion tracking, and more effective media targeting, driving stronger campaign performance and marketing ROI.

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