A global pharmaceutical company implemented Tealium’s AudienceStream to unify healthcare provider (HCP) data across offline and digital channels, enabling real-time personalization, lead prioritization, and targeted messaging. By centralizing data from 50+ global websites and integrating CRM (Veeva), they improved ROAS, reduced IT reliance, and increased customer conversion rates by 25% through enhanced chatbot interactions. This real-time approach streamlined sales funnel prioritization, optimized marketing efforts, and ensured compliance with privacy and consent laws while securely sharing anonymized data with third parties.

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