Liftshare wanted to generate more opportunities for its sales teams, ensuring its mission and message was conveyed to relevant potential prospects. In addition, it wanted to make sure the sales team were delivering outbound activities with more impact; with over 600,000 members on the public platform and 700 corporate clients, Liftshare wanted to expand and seek new opportunities. It is now widely recognised that B2B organisations need to adopt more effective strategies to identify their key targets, approach the best contacts and increase their revenue growth. However, despite being well established, the traditional approach of Customer Relationship Management (CRM) is often complicated and difficult to maintain with any degree of accuracy. Data often goes out of date

Join for free to read