Sales Confidence used Cognism Prospector to create buyer personas of their ideal customers. They used these personas to find key decision makers and SaaS professionals, out of a database of 400 million business profiles. With Cognism, finding the perfect recipients for their email marketing campaign was a simple process. “Utilising Cognism formed a huge part of our strategy,” James Ski tells us. “It enabled us to connect at scale with extremely targeted people who we knew would find value from attending our event.” Sending out marketing emails and invites proved easy with Cognism’s outbound email automation. “We were able to build GDPR compliant, multi-step, intelligent email campaigns,” affirms James. The Company The Solution The Results Winning with Sales Confidence

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